Growth Experiments
Test hypotheses and optimize your campaigns
Active Tests
1
Completed
1
Avg. Confidence
89%
Winners Found
1
Subject Line A/B Test
running
Using emojis in subject lines will increase open rates by 15%
ab test
Control
50% trafficPlain text subject
20.4%
Conversion Rate
245 / 1200
Conversions
With Emoji
50% trafficSubject with 🎉 emoji
26.0%
Conversion Rate
312 / 1200
Conversions
Statistical Confidence87%
CTA Button Color Test
completed
Green CTA buttons will outperform blue buttons by 10%
ab test
Blue Button
50% trafficCurrent blue CTA
10.5%
Conversion Rate
89 / 850
Conversions
Green Button
50% trafficWinner
New green CTA
13.2%
Conversion Rate
112 / 850
Conversions
Statistical Confidence95%
Personalization Test
draft
Personalized content recommendations increase engagement
personalization
Generic
50% trafficSame content for all
0%
Conversion Rate
0 / 0
Conversions
Personalized
50% trafficAI-driven recommendations
0%
Conversion Rate
0 / 0
Conversions